Category Management
Effective category management is vital for increasing sales and targeting retail marketing efforts. Category management helps retailers more clearly understand:
- How they are doing individually
- How they rank in comparison with others
- How to improve performance
Sunkist is developing a comprehensive data collection and analysis strategy to help improve category management and enhance existing sales efforts. Additional category management efforts include in-depth consumer research utilizing Spectra marketing data.
- Who Sunkist customers are
- Where these customers are located
- How best to reach target customers
Based on these findings, Sunkist will aid retailers by developing business and category plans to reach target groups and grow sales, usage and penetration.